Small website owners mostly depend on their web developers to create a website for themselves. It is not necessary for a web developer to have knowledge about good web design practices even if he is good at web development. When you skim through the website it might look good, but when you look into the details of the website, the poor quality of the website would become evident.
After all anybody can design a website, but not all can design a good one. Most of the designers are self-taught and comparatively their work would not be a commendable one, since the expectation of the viewers is very high. This differs with people who are passionate about web designing. Many freelance web designers are available, most of them are self-taught but still they can do a remarkable job.
Many website designing companies have a set of professional web designers, who have the ability to do remarkable designs when it comes to web designing but for a slightly higher price. Nevertheless, the issue is that most of the nonprofit organizations and small business organizations would not be able to afford them. However, there might be packages to choose from these companies according to the requirement.
The mantra for a good web design is to have good and relevant content, appropriate pictures and finally a good and pleasant layout. This will result in more visitors, eventually they would become customers. This would increase business and bring a major profit to the organization. Visitors either end up in a particular website through a search engine or come from some other blog or website. Visitors would be able to see the website only when it tops the list of a search results in search engines. For a website to top the search page, the website should have good ratings content wise as well as design wise.
There are certain criterions that have to be met by a website in order to get a good ranking. The design, content and keywords are some of the factors that the rating of the website depends on. To obtain this, the web designer should be able to use SEO techniques. SEO is another important aspect of web designing, which leads to a path of obtaining page rating and eventually increasing revenue for a particular organization.
To sum up on a design that is good for a website, it should have a pleasant layout, relevant contents, supporting pictures and images, periodic updates on the contents and the latest news.